Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

MAY 3, 2016

At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. For the traditional enterprise, you want to start retraining your people. They don’t exist. It’s a new skill set. There are new platforms. Need help keeping up? Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

Onclusive

MARCH 2, 2021

In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. Without trust in a data management process and solution, the data-driven journey does not even begin.

Data 312

Data Communications Data-Driven PR Analytics 312