Remove Blogging Remove Customer Service Remove Document Remove Product Launch
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Voice as the Next Tool

5W PR

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Document Everything. This also means sharing with others like customer service and sales who interact with customers. Be sure that the tone matches the message and hopes for a reaction.

Tools 88
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Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

This document serves as a guide, outlining the course of action during a crisis. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. Remember, a crisis management blueprint is a dynamic document.

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

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6 Steps to Prepare for Your First Marketing Growth Hackathon

PR 20/20

Customer service team. Blog subscribers. Lost opportunities / past customers. Having a deep understanding of your buyer persona(s) is critical to driving content creation , product development , sales follow up , and really anything that relates to customer acquisition and retention.”. Customer testimonials.