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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.”

Marketing

Marketing Television Handbook Web

#19: Building a framework for reputation management

NewsWhip

JUNE 10, 2021

Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? ” Now, none of the air control towers that he radioed had that plan for him, he completely improvised that. Ben: … You talk about [things moving] between platforms, [which] I think is a super interesting part of this.

Reputation

Reputation Crisis Management Crisis Enterprise

Public Relations Today

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

#19: Building a framework for reputation management

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