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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR?

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

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SHIFT Archives: The Best of Q2 2015

Shift Communications

Want to see how to do this for your blog? Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Will a blog post go viral? Here’s how. Martin’s Game of Thrones.