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Weekly Roundup: The Long Of It

Waxing UnLyrical

Earlier this week, there was a great guest post over at Spin Sucks on how long or short blog posts should be. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. One of the age-old questions, eh?

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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

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MeasurePR: Paywalls, Pitches And Prognoses

Waxing UnLyrical

Heaven knows, I’ve left enough of an essay in my comment! Get Shareaholic test Filed under MeasurePR , Public Relations | Tags: customscoop , jennifer zingsheim , justin goldsborough , matt lacasse , paywall | Comments (3) Site settings comment help? Oh, one other thing: my blog = my sandbox. Wanna Subscribe? Lets play.

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Storytelling Returns to Marketing

David PR Group

Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. Anyone can write a blog which is easily searchable and findable. ABC News | ABC Sports News.