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How Buyer Personas Can Streamline Content Marketing Efforts

PR 20/20

Are you familiar with your organization’s buyer personas? Does your company even have buyer personas established? If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. What is a buyer persona? smart content ).

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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

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Where to Send a Press Release

PR Fuel

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Press releases can help you reach a broad audience of potential customers. You can boost brand awareness, highlight your value, and draw in leads. Then, you can find the right publication for each group.