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How to Make your Messaging Stick

Onclusive

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. How communicators use NEO for strategic decision-making.

How To 370
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The Anatomy of Attention

Doctor Spin

In PR, we always seek the attention of publics. This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Public Opinion (1922). But how does attention work? Are there different types of attention? What does science say about attention?

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