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News Release Benchmarks for Healthcare & BioTechnology

Onclusive

To make these insights more actionable, we are launching a series of industry-specific benchmark reports with the first being focused on the Healthcare and BioTechnology. Vice President, Product Marketing. Speaker Info. Hinda Chalew. Business Wire. Dan Beltramo.

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How to Make your Messaging Stick

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Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. 23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions.

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Quick Tips for Pitching Fortune, Bloomberg TV and Other Business Media

Beyond PR

For instance, panelist Aaron Task, the digital editor at Fortune, discussed how the magazine is branching out into other news areas, such as healthcare and biotechnology. Learn more about evolving your approach to media relations by viewing our on-demand webinar Mapping Communications Strategies to Resonate With the New Buyer.