Stop Smearing Goldfish: That Attention Span Statistic is Dubious
Sword and the Script
FEBRUARY 22, 2022
It’s the premise for a persuasive argument about why marketing needs to do a thing or two. Maybe you heard a Harvard academic citing them on US radio. What does that mean for marketing? “If If you enjoyed this post, you might also like: Why “Disruption” is a Terrible Message for Prospects in B2B Marketing.
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