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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. It’s the premise for a persuasive argument about why marketing needs to do a thing or two. Maybe you heard a Harvard academic citing them on US radio.