Stop Smearing Goldfish: That Attention Span Statistic is Dubious
Sword and the Script
FEBRUARY 22, 2022
It’s the premise for a persuasive argument about why marketing needs to do a thing or two. Maybe you heard a Harvard academic citing them on US radio. The piece goes on to interview a psychologist who “studies attention in drivers and witnesses to crime.” What does that mean for marketing? “If Why is it less clear?
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