Biotechnology Journalism Publicity Resources 
Doctor Spin
NOVEMBER 22, 2023
In PR, we always seek the attention of publics. This perspective views attention as a resource that needs to be allocated efficiently, especially in complex tasks requiring strategic planning and organization. PR Resource: Perception Management Our perceptions of reality (click to enlarge). Public Opinion (1922).
Beyond PR
JUNE 20, 2016
Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Check out the most recent issue of PR Newswire Media Moves in our Resources Center and follow @PRNMedia for daily updates.
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