The Hoffman Agency

APRIL 6, 2020

Tapping his experience as a consultant and as a former reporter for TechCrunch, BuzzFeed and The Wall Street Journal, Matthew’s honed thoughts are enough to make even the stodgiest executive believe that numbers can tell fables — here’s how. Why use data-driven storytelling? Taking a page from data journalism.

Storytelling 53

Storytelling Data Journalism Resources 53

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. It’s being used by big firms. How do we use this big data that we capture? Started right out of college as an old fashioned copy clerk. And then I was a reporter and a columnist and an editor.

Ethics 92

Ethics Groups Handbook Education 92

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A3 I studied journalism in grad school. Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas.

Measurement 40

Measurement Nonprofit Education Social Media 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Modern Newspapers & Journalism As discussed in a previous section, newspapers were technically invented in China around the year 200BC. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52