PRSay
MAY 18, 2016
The big data revolution has pushed the public relations industry forward. Not only will this help their marketing and production teams, it provides an opportunity to use the data to get coverage from lifestyle or food publications. If they visualized the data in a chart or infographic. What would be even better?
Shift Communications
OCTOBER 31, 2016
During that time, I met exactly four PR professionals, all of them IBM employees. Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis. Out of almost 20,000 people, I was the only person I knew of representing a PR firm.
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