Big Data Data-Driven PR Internal Measurement 
Shift Communications
FEBRUARY 4, 2015
The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible.
5W PR
JUNE 6, 2022
And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics.
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