Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Deirdre Breakenridge

FEBRUARY 13, 2017

A Guest Post By Kelly Byrd, PR Engineer, AirPR. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Here are three ways to get comfortable with data even if you don’t love math.

Data 146

Data How To Big Data Engineering 146

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible.

B2B 60

B2B Data Data-Driven PR Enterprise 60

5W PR

JUNE 6, 2022

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88