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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. And here’s one more that’s semi-tweetable: When we write in corporate speak, that’s NEVER #CreativePR!”. She holds a B.A.

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Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

Matthew points to Yelp’s Economic Average as a perfect example of how the company actively engages with broader narratives and can be seen as an expert resource into the health of small businesses and local economies. I thought of an anecdotal story that supports and boils this notion down to one easy-to-remember phrase.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. style vs substance.

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