Lionesses now worth millions in sponsorship, say PR experts
Mark My Words
AUGUST 2, 2022
A record-breaking 17 million viewers watched England’s 2-1 victory over Germany, making it the most-watched women’s football game in UK television history and the most-watched TV event of the year. Louise McGing, a spokesperson for AFC Leyton, who in 2021 was a finalist for the BBC Sports Personality of the Year Unsung Hero award, agrees.
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