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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. So being able to scale content with limited resources is key.”.

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#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Now, we’re banking on our social media presence and engaging visual content to get and hold reporters’ attention.

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The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

My degree and early work was in broadcast journalism. I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. Text, graphics, infographics, videos, photos, etc. It was a six-year process.