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20 PR and Marketing Predictions for 2022

Sword and the Script

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing 215
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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

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Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Consumer health and fitness. Consumer technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2C 103