Banking Brand Public Affairs Reputation 
Cision
SEPTEMBER 14, 2016
Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Objectives have a measureable impact, such as increasing awareness by 15 percent, while goals are simply an aspiration, such as increasing brand awareness.
Beyond PR
SEPTEMBER 26, 2016
During the recent webinar Measuring the Value of an Integrated Communications Strategy , Cision’s Michelle Vangel explained the importance of multichannel measurement, while TD Bank’s John Pluhowski and Newmont Mining’s Ricardo Adame explored the ways in which their brands benefited from applying AMEC’s framework to their strategies.
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Stephen Waddington
JUNE 28, 2018
We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold? By Joanna Arnold.
Sword and the Script
AUGUST 2, 2016
In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now. That’s when I found LTPR.”. It’s about value.
ImPRessions - Crenshaw Communications
JANUARY 11, 2021
It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. But it’s now America’s reputation that’s on the line, and the right messaging isn’t enough. Still others, including Bank of America, Ford Motor Co. CVS Health Corp., Then hire away.”
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