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Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]

Cision

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. This could be an improvement in reputation, increase in sales, stronger relationships, etc. Have you influenced them to take action?

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Metrics That Matter: Apply AMEC’s Measurement Framework To Prove Your Worth

Beyond PR

“The era of the one-and-done press release is behind us and the world of engagement got a whole lot more complicated,” said Pluhowski, senior vice president and chief communications officer, corporate and public affairs, at TD Bank. Use Insights For Continued Improvement.

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PRs and communicators should to learn to love AI

Stephen Waddington

How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold? And, it’s not just WPP’s reputation that is affected, it is that of Sir Martin, and WPP’s chairman Roberto Quarta. This is not just a consumer story, of course. And those who are hostile.

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The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now. That’s when I found LTPR.”. It’s about value.

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Big Business Must Help Us Heal

ImPRessions - Crenshaw Communications

But it’s now America’s reputation that’s on the line, and the right messaging isn’t enough. Still others, including Bank of America, Ford Motor Co. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. Why business can help.

Corporate 338