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Unlocking Revenue Potential With The Power Of PR

Landis PR

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

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Event Sustainability — The Triple Bottom Line

Landis PR

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

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Complete Guide to Integrated Communications Measurement Dashboards

Katie Paine's Measurement Blog

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

Each year we measure our success on whether YESS achieves its fundraising goal. However, this past year we wanted to go beyond simply looking at money raised, but also increase the public’s understanding of the Duck Derby’s purpose. The motto for the Duck Derby is “Adopt a Duck. Help a Child.”