Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Read more: Habits, Capabilities and Peer Reviews of the Modern CMO. As a percentage of revenue , B2B product organizations invest 6.3%

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be I see a few things. Jason Brown , Founder/Principal, PublicCity PR. I see a few things. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. So, what’s PR to do about it? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. Volume of work.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. I reviewed every single primary source listed here. I do encourage you to spend time reviewing those. The closest thing to an open rate they have is a “read rate” which was 24% across all verticals in 2018. There are no secondary sources.

Study 98

Study Marketing Data Analysis 98

ZudePR

JUNE 6, 2016

Achieve things. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. Do you struggle to get stuff done? Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Do you want to do something about it? Learn new habits?

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You have ever wondered if there is such a thing as a selfless act. Walk through the door and when you’ve stopped blinking, I’ll show you the light. And if, when you get to the bottom of this post, you agree with me and the 36 experts’ experiences , share the secret with your friends. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81