ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. Which Departments Most Influence B2B Purchase Decisions?

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

OCTOBER 5, 2017

Customer service: As the closest contact with customers, this team can: Provide marketing with frequently asked questions, which can be used for content creation. It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics.

Marketing 45

Marketing Engineering Resources Consumer 45