Cision

JUNE 15, 2017

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations. A key lesson is to always be prepared for the unexpected!

Automotive 245

Automotive Resources Strategy Consumer 245

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

prTini

JANUARY 6, 2017

When have so many PR people felt compelled to add new sections to their crisis plans just in case they’re targeted by the new president? When we help clients develop’ crisis communication plans (for social media and/or PR), we always brainstorm hypothetical situations. We are in unchartered territories.

Crisis 28

Crisis Brand Branding Automotive 28