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Behind the Headlines with Yvonne Lorie

Cision

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations.

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Trump Tweets: The New Crisis Plan Section Big Brands Need

prTini

And we aren’t talking about just a reply tweet – more of a full blown media campaign reply. When have so many PR people felt compelled to add new sections to their crisis plans just in case they’re targeted by the new president? In a crisis, if you’re not quick, you’re not relevant.

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