article thumbnail

Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Take my agency; we focus on tech PR, with a particular focus in B2B technology. In technology PR work, there is no shortage of land mines. But it turned out that a small group of designers were creating veiled racist apparel and selling it through the service. Specialized agencies have specialized needs.

B2B 159
article thumbnail

Targeted Advertising: Does it Actually Work?

Contently - Strategy

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. privacy is moving to the forefront of ad targeting,” he adds. In truth, it’s more a case of choosing the right technology platforms to fight the industry’s many pitfalls.