article thumbnail

Company Bites Journalists…Again

Sword and the Script

There’s a secret trick that marketers of apparel love to use. Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. It’s become a favorite tactic of some apparel brands. Well then, you’re just not thinking outrageously enough.

Company 109
article thumbnail

3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Kelly Groehler.

Apparel 106