Mindful Marketing

APRIL 23, 2021

Elder also wore branded apparel: a PNG hat and a TravisMathew shirt—the latter is part of a formal partnership with Elder that the company announced just days before the Masters. Gary Player wore a PXG hat, whose golf clubs he endorses, and a Black Knight shirt —his own signature brand. Individuals also are not immune.

Apparel 78

Apparel Corporate Social Media Print 78

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Kelly Groehler.

Apparel 106

Apparel Public Affairs Training Corporate 106

Shift Communications

JANUARY 22, 2018

To demonstrate how to evaluate crises, print out the chart above and check off boxes for any given crisis to see what’s gone wrong. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. A Brief Catalog of Failures.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Shift Communications

SEPTEMBER 17, 2015

For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends. Big risk can mean big, positive change for a company looking to make its name in the media. They are flexible and open to change.

Agency 60

Agency Apparel Pitching Creativity 60

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific.

Company 110

Company Apparel Airlines Crisis Communications 110