Remove Apparel Remove Consumer Remove Leadership
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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. Those first few hours of a crisis situation are very critical, and we could be getting pressure from our leadership and organizational leadership to get something out very, very quickly. I grew up in West Monroe, Louisiana.

Ethics 81
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Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. What are the ways your audience consumes media? When are they available to consume new information? Tell the Story.

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Why Every SEO Should Study Branding with Alex Johnson

Buzzstream

Why consumers operate a certain way and how brands interact with them. And I think when you think about like consumer behavior and like what makes a brand, a brand isn’t what you say it is. We’re smarter than the algorithm, but brands have never been smarter than the consumers they serve.

SEO 62
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HSN, Inc. Taps Flatiron as Corp. PR Agency

Flatiron Communications

s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. is a company that is reinventing the shopping experience for millions of consumers across multiple platforms,” noted Peter Himler, founder/principal, Flatiron Communications, LLC. “We About HSN, Inc.

Agency 28
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Targeted Advertising: Does it Actually Work?

Contently - Strategy

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. ” Consumer awareness increases. But it wasn’t just any old hoodie—this one was special. Although I wouldn’t back it on Shark Tank, it could exist—in theory.

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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. Today’s consumers have different experiences and expectations. To them, it is the normal everyday.”

Corporate 213