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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 196
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Future of PR: 2020 edition

Stephen Waddington

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Please keep reading for the full analysis. Waking up to the impact of automation and AI on PR practice Media in pain 12. PR is a social science. Here are the headlines.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Efficient marketing execution and measurement. Podcasts are great for the delivery of credible information and analysis, and storytelling. Rethinking internal and external comms. Marketing predictions. Time to focus on blocking and tackling. Too often marketers become enamored with the latest trends and tools.

Marketing 174
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A bizarre visit to the PeRsian conference bazaar

PR Conversations

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. Yet in 2015, there was the recent Nuclear Negotiation and Agreement , so I thought it would be a good juncture to accept the invitation.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 198
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

In 1825, Joseph Nicéphore Niépce exposed an engraving to sunlight and copied it photographically (12), essentially creating the first photocopy. It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. In the 1830s he created the first true photograph.

Ethics 52