Remove Analysis Remove Consumer Remove Customer Service Remove Viral
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This will reveal unmet customer needs. If so, join our live webinar ‘Social Listening the PR Way ’.

Strategy 370
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5 Common Misperceptions of Social Customers

Cision

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Conclusion.

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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

So, I think what will end up happening is, I think, a good healthy mix on the recruiting side is to say, “I am going to hire some people who really come more from that storytelling background and I’m going to get someone who kind of has a little bit more of that analysis background,” and kind of get those complementary skill sets working.

Media 202
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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. What is Consumer Sentiment? What is the current perception of your brand among consumers? What is a PR Crisis Plan?

Crisis 62
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Why You Should Hire a Crisis Communications Agency?

Prohibition

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

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10 Crisis Communication Tips Every Business Needs

Prohibition

Making any required adjustments to the crisis response plan based on an analysis of the crisis management team’s accomplishments and shortcomings. Domino’s Viral Staff Video. Domino’s Pizza apologised and informed its consumers that the two employees are not representative of the company’s brand. Post crisis.