Shift Communications

JULY 24, 2017

needs time to debrief his team, sharing anything and everything, from company history and team background to any prior media relationships or conflicts. Speaking of media relationships, it’s important to know who’s on your side during a crisis. Another data source G.W.’s As such, G.W. Before reporters are on the hook.

Case Study 94

Case Study Crisis Management Crisis Study 94

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105