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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

.” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? So, adding the words “secret sauce” to your solution news should make it a natural media magnet, right? Secret Sauce Origin Story. Ah, were it so easy. Not necessarily.

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Let’s break down exactly what a press release is, the different types of press releases, some industry best practices, and, most importantly, the anatomy of an effective press release. A press release is an official statement or proclamation announcing news that provides relevant information to the media.

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#19: Building a framework for reputation management

NewsWhip

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information.

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10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. In some industries, it is even more crucial than in others.