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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. United Airlines. Without a core of innovation, the bitcoin story would be just another fad. Despite naysayers, it offered journalists and bloggers the perfect recipe of high-tech and high-risk.

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The Cost of a PR Disaster

Shift Communications

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. United isn’t the only company to feel the financial impact of a scandal like this. The Financial Cost of a Bad Customer Experience. One of the main causes of bad press is a poor customer experience.

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10 Crisis Communication Tips Every Business Needs

Prohibition

The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation.

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3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn.

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News You Can’t Use

Flatiron Communications

Scott Mayerowitz , airline industry and travel reporter, The Associated Press: I use social media generally as a cheat sheet. One airline CEO posted on his personal verified Twitter account that the [Malaysian] plane [that disappeared] landed safely in Indonesia, which was obviously not correct. I reach out to these people.