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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 259
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Top 11 PR Crises in 2020 So Far

Prohibition

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. We could possibly all do with a drink, or three, after that PR crisis. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned.

Crisis 71
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article thumbnail

Top 11 PR Crises in 2020 So Far

Prohibition

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. We could possibly all do with a drink, or three, after that PR crisis. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned.

Crisis 62
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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 64