Solo PR Pro
JUNE 11, 2019
One way to convince a reluctant client is to show how a botched PR crisis can affect their bottom line. PR Daily pulled these stats when Chipotle and United Airlines were each faced with customer-facing crises: “In Chipotle’s case, E. percent stock hit after the PR crisis, but lost an estimated $700 million.”.
Shift Communications
OCTOBER 4, 2017
United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. Read the infographic below to learn more about how much bad customer experiences can cost companies.
MaccaPR
JANUARY 6, 2015
Each post brings you marketing lessons drawn from brands like General Mills, Target, Procter & Gamble, Beats By Dre, Dove, Mentos, Apple, Samsung, Kmart, Verizon, Ben & Jerrys, Burger King, Charmin, Southwest Airlines and Under Armour.
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