Airlines Creativity Customer Service Storytelling 
Beyond PR
SEPTEMBER 8, 2016
By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. Although it’s good to focus on content for your funnel, if 40% of your business is coming from current customers, why aren’t you creating 40% of content for those customers?
NewsWhip
JUNE 10, 2021
It comes down to every customer service interaction. The Miracle on the Hudson, United airlines. 18: The future of storytelling in healthcare communications. Chris: We have to be aware of everything, quite frankly. It comes down to product launches. So I’ll give you one quick story. They took off as planned.
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