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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. It’s not always about crisis management. To announce a new strategy. To launch a key product.

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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax. A B2C chief communications officer will function both as a mouthpiece for the company and an ear to the ground.

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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

But when it comes to crisis communications and reputation management, I believe they can learn plenty from previous crises to navigate us through this pandemic. Today my team and I work to safeguard the reputations of our credit union partners, emphasizing communication strategies for staff, members and community.

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