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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. Can you tell us what types of stories, trends or issues are on your radar now?

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Engaging reporters on Twitter: Why it’s an over-hyped “best practice”

Communications Conversations

Locally here in MSP, Jason DeRusha, Dave Schwartz and Julio Ojeda-Zapata come to mind–all are very responsive across social platforms. As for now, I am in very narrow niches: architecture and building media for one client and agriculture for the other. But, engaging most reporters on social media sites like Twitter?

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