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How to Research Industry Trends Hassle-Free

Shift Communications

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. We can leverage these relevant topics and hashtags for content creation along with social media marketing efforts to broaden our reach and increase awareness around our content. CrowdTangle.

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{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

The second scenario where predictive analytics often fails is with black swans – events that are significant and impactful, but could not be foretold from existing data. While much business and marketing data is cyclical, seasonal, and predictable, we still encounter these events from time to time. Stay tuned!

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Data-driven still needs human decisions

Shift Communications

Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. Have any doubt about the power of reddit? Data would say to us, syndicate this, talk with people on reddit about it, take action. Account Manager, Marketing Technology. Chel Wolverton.

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