Agency Customer Service Digital PR Product Launch 
5W PR
JANUARY 26, 2021
As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. This also means sharing with others like customer service and sales who interact with customers. Be sure that the tone matches the message and hopes for a reaction. Document Everything.
Buzzstream
FEBRUARY 9, 2024
We recommend using someone on the PR team, whether internal or with an external agency. Let PR be the gatekeeper of all inquiries instead of letting executives get bogged down by emails. Tip: Look at the product specs or any marketing and sales material. You should be able to find this information in a press kit already.
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