The Hoffman Agency

JANUARY 26, 2022

As the daughter of a chemical engineering Ph.D. I learned what media lists and scans were, the differences between in-house and agency work, and the history of PR all while transitioning to remote learning due to the COVID-19 pandemic at the end of my junior year. The days are never boring, and there is always room to make an impact.

Internal 36

Internal International Chemicals Fashion 36

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Is it any wonder these opening pitches were barely memorable? Nothing to grab the listener or distinguish one agency from the other. Guest Post by Rob Biesenbach. Every Organization Needs a Story.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

PR Conversations

NOVEMBER 5, 2014

I cannot claim that I’ve always met this standard myself, as I’m not above a bit of theatricality when pitching an idea or trying to score free drinks. Since that experience, this has been my own essential test for internal communications. Nevertheless, generally, it’s a good test. Spelling out the IC recipe for success.

Employee 103

Employee Communications Internal International 103