Agency Chemicals Creativity Pitching 
Waxing UnLyrical
JUNE 28, 2018
I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Is it any wonder these opening pitches were barely memorable? Nothing to grab the listener or distinguish one agency from the other. Image: rawpixel via Unsplash, Creative Commons CC0.
PR Conversations
NOVEMBER 5, 2014
I cannot claim that I’ve always met this standard myself, as I’m not above a bit of theatricality when pitching an idea or trying to score free drinks. adding in a touch of creativity; and. Since that experience, this has been my own essential test for internal communications. Nevertheless, generally, it’s a good test.
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