Cision

DECEMBER 11, 2015

Anything that was published before 1923 is fair game for marketers, advertisers or PR professionals to use in campaigns, whether the content is used, copied or modified. Example: For those in the automobile, gaming or telecommunication industries, take note. That’s the year that determines what’s already considered public domain.

Telecommunications 120

Telecommunications Training Reputation Software 120

Sword and the Script

MARCH 3, 2015

Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. As a benchmark, in 1960 US advertising spending totaled $12 billion according to AdAge. to in-store video and eye-tracking tools. That simply wasn’t feasible a decade ago.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52