Advertising Survey Technology Trade Shows 
Sword and the Script
OCTOBER 25, 2022
90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Semi-controlled chaos.
Sword and the Script
MARCH 27, 2018
That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. Most of my experience in media relations comes from a B2B technology perspective.
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Sword and the Script
MAY 22, 2018
If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.
Sword and the Script
MAY 14, 2016
A cloud technology vendor told me that trade shows were the number one source of leads for his company. That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: . The slides are embedded nearby.
Sword and the Script
DECEMBER 30, 2017
2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.
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