Advertising, Public Affairs, Real Estate and Trends

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising.

Trends

Trends Marketing Real Estate Public Affairs

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. You have to be able to prioritize starting every strategy with insights and analytics. It really has to be at the center of what you do.

Data

Data Media Analytics Energy

Public Relations Today

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

#20: Building the bridge between infrastructure and data-driven media intelligence

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