Advertising Pitching Survey Trade Shows 
Sword and the Script
APRIL 18, 2020
1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.”
Sword and the Script
OCTOBER 25, 2022
90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Semi-controlled chaos.
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Sword and the Script
MARCH 27, 2018
That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. How B2B Marketing Can Get More out of Trade Shows. Pitch a story about how the world is ending.
Sword and the Script
FEBRUARY 24, 2015
That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. The survey found 69.9%
Sword and the Script
MAY 22, 2018
Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Year after year, in every survey, the top priority, challenge, and metric for success is leads.
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