Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 68

B2B Measurement Blogging Community 68

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Semi-controlled chaos.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 7) How B2B Marketing Can Get More out of Trade Shows. Last year an advertising spot during the Super Bowl cost $5 million.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Second, almost everything is now measurable. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Buyers relied heavily on salespeople for education.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: .

Marketing 60

Marketing B2B Local Customer Service 60